PPURPOSE
EXPERIENCES
ADVOCACY
PPURPOSE
EXPERIENCES
ADVOCACY
PPURPOSE EXPERIENCES ADVOCACY PPURPOSE EXPERIENCES ADVOCACY
PPURPOSE is an experience and advocacy agency for brands who want to matter in today’s temporal world
ADVOCACY
BRANDS
PERSONALITIES
COMMUNITIES
CULTURE
EXPERIENCES
UNMATCHED CULTURAL ACCESS
Our regional network of personalities and partners offers unmatched access into culture and influencer relations
LASTING COMMUNITY BUILDING
We build real purpose into our experiences to activate true advocacy through a long view approach rarely considered in the events industry
OUR WORK
Good Threads
Mandai
The launch of Good Threads by Anak in partnership with Mandai Wildlife Group, a limited edition capsule collection of
performance wear designed for the urban jungle, pioneering a new standard for sustainable fashion with style and
purpose.
Rasa Gombak Day Out
Enterprise Singapore
A weekend long marketplace and pop-up experience to rejuvenate Bukit Gombak and help establish the neighbourhood as a Modern Heritage Heartlands Hub, to inspire merchants, residents and visitors.
Hysteria 2023
AWARE
Aware’s 11th annual fundraiser ball goes halloween with the theme Hysteria because what’s scarier than sexism? Raised a record $761,000 their highest yet.
Human Pinball
Zespri
Created Singapore and maybe the world’s first ever human pinball experience to call out the amazing health benefits of Zespri kiwifruits and a lot of fun and competition in the process.
Growing Home
NAC
An interactive journey that explores the endless possibilities of the next five-year masterplan for Singapore’s arts, including exciting art collaborations by over 80 artists and arts groups for the public to share their views, presented at The Arts House.
Art of Wellness
ACM
A two weekend long festival on the ACM grounds exploring Asian approaches to beauty, nutrition, therapeutic experiences, and mindful moments through wellness workshops, an Apothecary Bazaar and uplifting mood-enhancing live musical performances.
Starhub Arcade
Starhub
We’re always game for a challenge, and transformed a corner of StarHub’s Tampines store into an arcade to showcase GEForce Now, a game-streaming discovery platform that bridges hardware and software to provide a better player experience.
HUAT Eau De Parfum
DBS
In an effort to get Singaporeans to start using DBS QR Ang Baos and eGifts for Chinese New Year, DBS and TSLA created the first-ever scent from DBS.
Huat Eau De Parfum. So Singaporeans can Spray Huat, Gift Huat, and Feel Huat. We worked with key influencers to create a perfume ad spoof to spread the Huat.
Break The Silver Ceiling
AIC
Break the Silver Ceiling is a movement that challenges the way we see ageing in Singapore. Older doesn’t mean slower. Silver doesn’t equal stop. To prove this, we brought together five seniors (Jack Neo, Adam Abdul Rashid, Bridget Pereira, Victor Chan and Ngai Hin Kwok) to run a 23.69km relay to tell everyone that Boomer is OK.
Grabtitude
Grab
TSLA and Grab approached PPURPOSE to develop the programme and outreach for the Grab water packs they had created. We coined the term ‘Grabtitude’, and worked with relevant key opinion leaders to spread the word, and invite customers to share their own stories of gratitude on social media for a chance to win ride vouchers.
HERE
Marriott Bonvoy
Launched a social media campaign that promotes Marriott Bonvoy as a facilitator of personal fulfilment and growth driven by those reminiscent details that make travel invaluable. Tapping on 25 influencers across 3 markets, we got everyone to celebrate the return to travel with ‘HERE’ - where it’s not about the destination but the small moments and experiences we missed about travel.
Live Fresh
DBS
Our ongoing relationship with DBS for their Live Fresh product has seen us engage influencers to create social posts that embody the “Live Fresh” ethos at key events including ZoukOut and Ultra.
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